At some point in our life, we have silently thanked our parents for not giving us weird names. On the other hand, some of us are not lucky and we have spent our life asking our parents, “Why did you name me this?” So while choosing the domain name for your business, don’t make the mistake of misnaming it; because frankly your business might someday grow and find a voice to ask you, “Why did you name me this?” Don’t you lose hope, because we at DomainSifu have come up with tips to help you choose a perfect domain name for your business website.
First things first — Research
It would be a pretty foolish thing to end up having a similar domain name as your competitor (unless you were deliberately trying to ride the competitor’s success wave! Wicked!) Well, we do recommend you to research, so as to avoid a goof up of not being a unique domain. Try new combinations and use different (but simple) keywords than the ones used usually in the industry. The second point, as to why research is a good idea is because it helps you to stay out of the law’s reach. Copyrights infringement can be avoided this way.
Look Beyond the “.com”
“Are you serious? Don’t you know about THE Dot Com Boom?” Yeah, yeah; we know our history, but don’t you think it is water under the bridge now? It is time to let go off of it. Try other Top Level Domains like .net, .org, .biz, etc. Furthermore, in the last few years, there has been a whole slew of new Top Level Domains being released to the market, such as “.pro”, “.cool”, “.photography”, “.company”, “.clothing”, “.technology”, “.solutions”, plus lots more new domain extensions coming our way soon. The other smart thing to do is to try and register your Domain with more than one TLD, just to be double and triple sure. Let your site have a .net and a .biz; it never hurt anyone.
KISS – Keep It Simple & Short
Yes, size does matter. For once, no one’s asking for it to be long. No one wants to go to the URL bar and type 26 letters of the English Alphabet to get to your site. A short url, preferably something which one could type even in sleep, is to be chosen. The other thing to do is to simply keep it simple – no clever words, no homonyms (too, to, two – they sound similar, no?), no numbers. A word which would be at the tip of people’s tongue without them having to spell it out or explain it to the others is the best user-friendly domain name.
Say No to Abbreviation
Unless your target audience is teenagers who use SMS language, say no to abbreviation. Then maybe you can opt for thrsm.net instead of theresa-m.net. You can see the level of ambiguity and confusion an abbreviation creates. This is why we asked you to use short words. Say if there is a heavy, big word in your Company’s name, just chill. There is no hard and fast rule which says that the full name of your company should make it to the domain name. Nope, not at all. On the other hand, you have to come up with something meaningful and innovative. So, for XYZ Manufacturating Company, we suggest, “xyzcompany” instead of “xyzmftg”. Hope, you get the idea!
Hyphen is Fun
For a long time now, we have heard that hyphens are bad and we didn’t care about their (hyphen’s) feelings. Kidding! On a serious note, it becomes imperative to use hyphens to avoid miscommunication and innuendos. “penisland” (Pen Island), “whorepresent” (Who Represent), “therapistfinder” (Therapist Finder) and “expertsexchange” (Experts Exchange) are just a few examples which went viral, for all the wrong reasons. To avoid this embarrassment, it is time to hug the hyphen and be friends with it! Use it for clear cut distinction between words.
Last resort — Coin A Word
This is probably the best free advice anyone could ever give to you, if you are about to launch a virtual business. Avoid clichés and common words, use portmanteaus or coin new words. What will this do, you ask? Well, this will result in high search engine ranks for your site. It will reduce competition from that famous word. Look at Google, Facebook, Omegle; they coined brilliant words and became common parlance. So yes, say no to dictionary and come up with your own word(s). Who knows, Oxford Dictionary might declare it as the word of the year.
It seems like you are all set to launch your site and register an attractive domain name. So, which domain name did you choose?